James Bond on American cars...

or an ode to the Cord

from Live & Let Die (1954)

Bond liked fast cars and he liked driving them. Most American cars bored him. They lacked personality and the patina of individual craftsmanship that European cars have. They were just ‘vehicles’, similar in shape and in colour, and even in the tone of their horns. Designed to serve for a year and then be turned in in part exchange for next year’s model. All the fun of driving had been taken out of them with the abolition of a gear-change, with hydraulic-assisted steering and spongy suspension. All effort had been smoothed away and all of that close contact with the machine and the road that extracts skill and nerve from the European driver. To Bond, American cars were just beetle-shaped Dodgems in which you motored along with one hand on the wheel, the radio full on, and the power-operated windows closed to keep out the draughts.

But Leiter had got hold of an old Cord, one of the few American cars with a personality, and it cheered Bond to climb into the low-hung saloon, to hear the solid bite of the gears and the masculine tone of the wide exhaust. Fifteen years old, he reflected, yet still one of the most modern-looking cars in the world.